In an effort to increase annual production to 50,000 vehicles by 2015, Maserati is confirmed to no longer be the exclusive performance niche brand its known to be. The Kubang will be put into production as an initiative to capture a wider market.
At the 2012 Paris Auto Show, Maserati announced that they’ll be adding two more vehicles to its line-up in efforts to increase sales. The Maserati SUV that debuted about a year ago, the Kubang, will now be called Levante when it heads into production. The second car is said to be slotted under the Quattroporte and aimed to duke it out with the 5-Series & E-Class called the Ghibli…Yeah, not a fan of the name either. Gran Turismo, Quattroporte, Kubang/Levante…and Ghibli? I hope they reconsider to a name that will be more appealing. But I’m truly excited to see what Maserati is ready to dish out.